
Director-Geral da Hamlet
Portugal

Director-Geral da Hamlet
Portugal
A copywriter and creative director with an extensive experience in mass media advertising as well as direct and relationship marketing, I'm currently a partner at Hamlet, the first business to business marketing communications firm in Portugal, working for clients such as Novabase and ANA Aeroportos de Portugal.
Hamlet approaches B2B communications in an integrated way, combining multiple disciplines (direct marketing, advertising, branding, design, editorial contents etc.) to implement a well defined strategic path.
Strategic analysis and planning, creative development and implementation of B2B communication projects. Advertising copywriting and creative direction. Coordination of corporate editorial projects.
(Marketing and Advertising industry)
November 2006 — Present (3 years 3 months)
A Hamlet - Comunicação de Marketing entre Empresas tem o seu foco na comunicação business to business. Integrando todas as disciplinas da comunicação de marketing, da publicidade ao marketing directo passando pelo webmarketing e pelos conteúdos editoriais, o seu compromisso é transformar os seus públicos-alvos empresariais ou profissionais - decisores, colaboradores, investidores, formadores de opinião - em verdadeiros fãs do seu produto, empresa ou marca.
(Privately Held; Marketing and Advertising industry)
2006 — Present (4 years )
(Public Company; WPPGY; Marketing and Advertising industry)
2000 — 2005 (5 years )
Responsible for DM communication for brands such as Ford, Land Rover, Galp, Oni and Ericsson, and for CRM programmes such as Unilever's Consigo.
(Marketing and Advertising industry)
1997 — 1999 (2 years )
(Privately Held; 5001-10,000 employees; Marketing and Advertising industry)
1995 — 1997 (2 years )
As a copywriter in FCB Lisbon, created advertising for brands such as Super Bock, Nissan and ICEP
(Public Company; 11-50 employees; Marketing and Advertising industry)
1993 — 1994 (1 year )
Licenciatura - Mestrado , Letras , 1980 — 1986